Advanced PPC Audit
Need an expert to deliver a detailed audit of your paid media accounts?
My ppc services include a detailed audit that looks at the following, is presented back to you in PDF format, and is accompanied with a 60 minute video call to discuss it further and answer any questions you might have:
~ 750 word audit of paid ad accounts (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads)
~ Ensuring ad accounts are following best practices
~ Assess the current use of AI, exploring further opportunities and a lead forecast
~ Ad copy and CTA suggestions
~ Competitor analysis - keywords being used, ad copies, strongest content, rankings and user experience
~ Additional keyword suggestions for Google Ads / audience targeting suggestions for social media channels or display campaigns
~ Demographic bid adjustments
~ Checking conversion tracking is setup correctly
~ Landing page improvements for higher conversion rates
~ Identify best performing ads
~ Quick tips you might not have considered
What I'll Need From You
All ad accounts
In Google Analytics property - Admin - Account Access Management, add "info@ppclassie.co.uk" as a user with "read and analyse" user permissions
Google Ads Audit
Add "ppclassie" as an allowed domain in Google Ads - Setup - Access & Security
Add "info@ppclassie.co.uk" as a user with "Standard" access
Facebook Ads Audit
Please provide your Facebook Business Manager ID number, your name and email address for me to find your business and request an invitation to view your account
LinkedIn Ads Audit
Log into Campaign Manager, head to "manage access" and add "Chrissie Punter" with "campaign manager" user access